018: Cas McCullough – Building Your Business, The Elegant Way
Joining us to today is Cas McCullough, founder of Brilliant Content Marketing and author of the Amazon bestselling book “Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap”. Cas started her career as a graphic designer, writing content, and doing market research. With her experience, she has made a name for herself in the industry as a strategic content marketing expert. Because of her philosophy of sharing her knowledge and experience Cas has developed a broad client base and built her agency to the success it is today.
All of that and more on today’s episode of The Six Figure Side Gig.
More About This Show:
Cas discusses why content marketing is often more successful for some businesses than traditional marketing strategies. By creating a strategy that starts with reviewing branding and better defining a client’s audience, Cas is able to develop a dedicated subscriber base for her clients. Cas is then able to establish a genuine rapport between client and customer, increasing the value of each lead. Cas also discusses the importance of how a business communicates with their target clientele and why the medium and the message should be appropriate to that target audience.
In this episode you’ll hear:
- The definition of content marketing
- Would your advertising budget be better spent on a content marketing strategy
- The pros and cons of traditional and content marketing
- How to clearly define the best target market for your business
- Why giving value and content for free can bring qualified clientele to your business
Special thanks to Cas McCullough for sharing her methods for developing a successful and engaging marketing strategy for any business. See you next time on The Six Figure Side Gig podcast!
- You can reach Cas McCullough at www.casmccullough.com
- Cas’ book “Your Brilliant Un-Career: Women, Entrepreneurship, and making the Leap” is available in paperback or for Kindle
- Also mentioned on today’s show, “Jab, Jab, Jab, Right Hook”, by Gary Vaynerchuk
- You can also her Cas on her weekly podcast “Your Brilliant Un-Career” available on ITunes
- Text the word sidegig to the number 22828 to get the free video: How to Build a Six Figure Side Business
- Subscribe to Six Figure Side Gig Podcast
- Visit the website at sixfiguresidegig.com
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