031: Michaela Clark – How To Get Paid To Build Your Business
Joining us today is Michaela Clark. Michaela is founder of Tradies VA, host of The Tradies Business Show Podcast and co-founder of the upcoming podcast summit: “We Are Podcast.” Today she shares how she recognized the need for virtual assistants in the tradesmen (tradies) business space and how she developed a business model to fill that demand. Michaela describes how she communicates directly with her target audience through the podcast she co-hosts. She also explains how to get podcast sponsors with little effort and is a tool that essentially increases her exposure of her company for free.
All of that and more on today’s episode of The Six Figure Side Gig.
More About This Show:
Formally in the corporate world, Michaela took time off to be a stay at home mom for her 3 sons. She regularly observed how her tradesman husband would finish his work each day and then come home and spend another two hours working on administrative needs. This observation led to the genesis of her new business, Tradies VA. She soon realized that marketing to tradesmen was a challenge and started “Tradies Business Show Podcast” to better reach her audience.
In this episode you’ll hear:
- How to use utilize podcasting to your target audience
- The benefits of a niche specific business model
- How partnering with other businesses that serve your target audience can give you a marketing advantage
- The definition of a passion project and how to harness it as a profitable side gig
Special thanks to Michaela Clark for taking time to speak with us about her success as an entrepreneur, and thanks to you for you for joining us as well. See you next time on The Six Figure Side Gig podcast!
- Find The Tradies Business Show on Itunes or at tradiesbusinessshow.com
- For more information on Michaela’s event We are Podcast visit this website wearepodcast.com/tickets
- Find Michaela on Facebook at facebook.com/michaela.m.clark
- Find Michaela on Twitter and Instagram at @mmclarkie
- Books mentioned in this episode –
- The Law of Divine Compensation: On Work, Money, and Miracles Marianne Williamson
- Text the word sidegig to the number 22828 to get the free video: How to Build a Six Figure Side Business
- Subscribe to Six Figure Side Gig Podcast
- Visit the website at sixfiguresidegig.com
- Write a Review on iTunes