064: Ashlee Evans: Live Events For Side Gig Success
Joining us today is Ashlee Evans. Some of you may know Ashlee is the C.O.O. for the companies and endeavors that comprise Costes businesses. Ashlee is also the person responsible for organizing all of our live events since we started hosting our own in 2013. From small meetings of less than 50 people to our largest annual live event coming up in April of more than 200 people, Ashlee organizes them all. Learn how to negotiate with the hotel using other venue proposals and what the unexpected charges and considerations that come with every live event are. Ashlee shares the insider’s perspective for professional event planning. She also gives some tips on how and what to negotiate with, including industry tools that make organizing quotes easier. Creating and hosting live events of your own are a great way to grow your list, brand yourself and sell your product. Mastering hosting events can make a side gig a success.
All of that and more on today’s episode of The Six Figure Side Gig.
More About This Show:
Since coming to work for the Costes group of companies, Ashlee has proven to be invaluable. Among the many talents that have put Ashlee into a leadership position is her eye to detail and ability to continuously improve our product and image. The expectations of an event hosted by a Costes company have a reputation of high standards because we set our standards high.
In this episode you’ll hear:
- What to expect for food and beverage expense per person, per meal
- How to negotiate meeting space at no cost
- Why no less than four months if best for selecting an event venue
- How to have creative sponsorship opportunities
- Why ticket sales to an event are not always where the money is
- How to attract an audience for your event
A special thanks to Ashlee Evans for taking time from her busy schedule to speak with us and thanks to you for you for joining us today. See you next time on The Six Figure Side Gig podcast!
- Venue proposal tool mentioned www.speedrfp.com
- For upcoming events hosted by the Dental Success Institute: www.TrueDentalSuccess.com
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